Question 1

Who is the Product Management program designed for?

Accepted Answer

It is designed for aspiring Product Managers, career switchers, junior PMs, Business Analysts transitioning into product, founders and professionals who want to understand how successful digital products are discovered, built, launched and grown.

Question 2

Do I need previous Product Management experience?

Accepted Answer

No. The program covers the foundations while progressively introducing the practical skills and decision-making required to operate effectively within a product team.

Question 3

What will I learn in the Product Management program?

Accepted Answer

You will learn product discovery, customer and market understanding, problem definition, product strategy, prioritisation, roadmapping, requirements, experimentation, product delivery, stakeholder management, metrics, growth and continuous product improvement.

Question 4

Will I build or work on a real product during the program?

Accepted Answer

The program is highly practical. You will work through product scenarios and projects that require you to identify problems, make product decisions, define solutions and create the artefacts expected from a Product Manager.

Question 5

Will I learn how to create PRDs, roadmaps and user stories?

Accepted Answer

Yes. You will learn how and when to use common product artefacts including Product Requirement Documents, product roadmaps, user stories, acceptance criteria, prioritisation frameworks, product briefs and other relevant documentation.

Question 6

Does the course cover product strategy as well as product delivery?

Accepted Answer

Yes. Product Management is more than managing tickets or writing requirements. You will learn how customer problems, business objectives, market opportunities, product strategy and execution connect.

Question 7

Will I learn product analytics and metrics?

Accepted Answer

Yes. You will learn how Product Managers define success, choose meaningful metrics, analyse product performance, understand funnels and user behaviour, and use data alongside customer insight to inform decisions.

Question 8

Will I learn how to work with Designers and Engineers?

Accepted Answer

Yes. A major part of modern Product Management is cross-functional collaboration. You will learn how PMs work with Product Designers, Engineers, Business Analysts, QA, Operations, Commercial teams and other stakeholders.

Question 9

Is the program suitable for someone transitioning from Business Analysis or Project Management?

Accepted Answer

Yes. Professionals from BA, project management, operations, engineering, design, marketing and other backgrounds can transition into Product Management. The program helps you understand both the transferable skills you already have and the product-specific capabilities you need to develop.

Question 10

How long is the Product Management program?

Accepted Answer

The program runs for 13 weeks in total — a set-up week followed by twelve delivery weeks, each with its own artefact — combining structured learning, practical exercises, project work and mentor support.

Question 11

Will the program help me build a Product Management portfolio?

Accepted Answer

The practical work is designed to give you tangible evidence of your product thinking and capability. Rather than simply saying you understand Product Management, you should be able to demonstrate how you approached problems and made product decisions.

Question 12

What makes the Upthrust Product Management program different?

Accepted Answer

We focus on helping you think and operate like a Product Manager. The emphasis is on real product problems, decision-making, practical artefacts, business thinking, customer understanding and cross-functional execution—not simply learning frameworks.

Product Management

The tools you will work in.

Walk into the job
able to do this.

12 weeks. 12 artefacts.

Your facilitators.

Choose how far you take it.

Good to know
before you enrol.

Where it leads.